music video productionToday we’re taking a look at music video production. At CrawfordCarlin Films, we have a great track record of producing high-quality music videos for bands and artists. We get a lot of questions about our work and music video production in general. So we’re taking this opportunity to get something down and answer questions that you might have.

What is music and what is its connection with video production? To answer this questions, let’s start at the beginning.

What are the key characteristics of a piece of music?

Let’s start with the basics. So – what is music? The simplest and most universal definition of music is sound in time. This definition is suitable for any piece of music you’ve ever heard – whether it’s Japanese noise or singing a street musician for a frustrated guitar. All musical works are combinations of three key characteristics: rhythm, melody and harmony.

Rhythm is, first of all, pulsation – periodic, structured bursts of loudness caused by any instrument. The most popular rhythmic instruments are, of course, percussion and percussion. But every track element can play a rhythmic role. Rhythm is what makes us dance, move.

Melody is the gradual movement of a voice or instrument up and down the sounds of different heights (notes). Melody, depending on the role assigned to it by the author, can be a solo element of the composition or secondary, for example, underlining some moment. Melody is what we sing.

music video productionMusic and video production

Adding music to your video, you get a powerful tool to influence the emotions of the viewer. Music can both enhance the emotional effect of viewing, and turn the product upside down, giving it a completely different meaning.

Certainly, the perception of music is subjective – everyone communicates with it in its own way and there is little rational here. Some track can stay with you for life, simply because it has some strong memory associated with it – the genre, composition and quality of the recording in this case recede into the background.

On the other hand, some absolutely fantastic composition that sounds stunning sounds can completely pass you by, because you were in an inappropriate mood or situation to notice all its merits.

How is music combined with visual media?

Here everything is quite simple – correctly prioritize. In art forms that stimulate several senses at the same time, it is very important to understand from the very beginning what are the priorities and what channel of communication will be the main one.

Suppose we shoot a video for a song – first comes the music, and then the video, its supporting and amplifying. And if we made a dramatic movie, then we need to decide which musical series (or its absence) best transfers and strengthens what we have conceived.

When we need both the eyes and ears of the listener, we always have to decide the question – what, in this case, is more necessary, and what will play a supporting role.

music video productionProduction Time

It is useful to determine the music as soon as possible – until the final versions of the editing. You will always be one step ahead and will be able to tie music and video closer, if you make a decision at the beginning of the process. Use music as a starting point!

Cutting a roller under a bit can give it dynamism and energy, and in the opposite case – stresses. Make informed choices depending on the needs of your product.

Some producers prefer to make very rough cuts to first try different tracks and choose the best one from them.

After choosing the thread, it is more precisely adjusted to the music – this is a useful approach, but, again – it needs to be applied at the very beginning of post-production.

Video and choice of music

Usually, the tone and mood of your video dictate the choice of music. But this is only when you want to achieve a synergy between sound and picture – sometimes the task can be directly opposite.

The use of the “wrong” music in a scene can allow emotionally affect the viewer. Peaceful, soothing music during the bloody scene can make it even more dramatic and unrealistically horrible. Do not be afraid to break stereotypes – “wrong music” may well become the highlight of your product.

Type of video

Depending on the type of video that we produce, you can sometimes find that it does not require music from the beginning to the end.

Selections and all the tops imply a full-fledged soundtrack from “a” to “I”, but a corporate film or a personal charge, in fact, can benefit from occasional musical inclusions or a “book cover” approach (when musical inserts are used only at the beginning and at the end of the video).

 In many cases, music can play a more powerful role if it is not used constantly – to focus on some point or the culmination of the video. If the music is imposed, the viewer can get tired.

Music Video Production – Conclusion

We examined the basic principles of analysis and selection of music and video production. I hope, now it will be easier for you to choose the necessary sound for your videos.

When the right music in your video plays at the right time, real magic arises. Your viewers will not just watch – they will feel and live every second.

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