We have a special guest article for you today at the CrawfordCarlin Films blog. Claudia Metura got in touch and wanted to write for the site. I’m sure you’ll find her article on 6 Major Reasons Why No One Is Watching Your Business Videos insightful whether you’re a company looking for promotional video, or a video production company yourself.
6 Major Reasons Why No One Is Watching Your Business Videos
You have made business videos for your products and services, but it seems like no one cares about them. Your staff, your mother and best friend have all watched and liked your business videos on YouTube.
But yet you’re not getting much traction?
So here are the 6 major reasons as to why no one is watching your enterprise business videos on YouTube.
The Topic Isn’t Interesting
First and foremost, you need to make a business video that could be found interesting by the world. If the title or the topic of your business video is unable to grab the attention of your audience then there’s no reason for them to click on the video (or share it with their friends!)
So you need to choose a topic that would appeal to your audience and then couple it with an enticing title or a headline.
You Don’t Have a Fanbase or Platform to Spread the Word
Too many business organizations pay out for ‘knock out’ great videos, but do not have enough of a following or a social media presence to launch a formidable campaign.
Having a business video done for your organisation doesn’t just require a lot of hard work and time, but also a huge investment that would help you consistently build a fan base in order to solicit the type of conversion or engagement you want through business videos.
Your Audience Cannot Find Your Business Videos
Video content just like any other business video content needs to be optimized in such a way that your customers would be able to find it easily.
It should be obvious that the video you have just created for ‘product x’ is something that the world has been waiting for with bated breath. But, of course, in case the world is not aware of your product yet, you need to use appropriate SEO (that’s Search Engine Optimisation) in order to allow potential users to find it through search engines easily.
You Have Not Promoted It Through Social Media
Isolation is something that is a marketing and advertising killer.
If you want your business videos to be promoted you need to share them on the various social media channels such as Facebook, Google Plus, Twitter, LinkedIn, and many more as soon as it’s finished.
Do not forget this is the most important free marketing step that exists today and is something that should not be missed.
Your Video Is Too Long
The length of your business video can also be a factor in determining if your clients and customers are watching it or not. The longer the business video is the harder it is to keep people’s attention. Keep it short as possible.
The general rule of thumb is no longer than two minutes at the maximum. And, of course, when it comes to the business videos of your company the more compelling your content is, the longer your video should be. So try and be careful of not including any information that is not necessary for your videos. Edit, Edit and Edit.
You Are Not Linking To It, Or Embedding It On Your Website
We have come across really good examples of video content that has not had as great an impact as it should have had due to lack of visibility.
If your website is unable to generate a lot of traffic, and you are not playing the social media game effectively, then stop everything and make that a must do. Have your business videos promoted where ever you can, and if you have a business blog then get your employees to do the same.
To conclude, video marketing is not as easy as some people would have you believe. Do not miss any kind of opportunity to maximise your effort in order to promote your content so that you reach the type of audience and volume you want to.
I hope that helped. Do you have any other reasons why people are not finding, or losing interest watching, your business videos? Feel free to leave your thoughts and comments below.
Claudia Metura is an expert in the IT industry with over 12 years of experience. She has collaborated with various companies to work on kPoint, a video platform for businesses.