The television experience we enjoy today barely resembles that of previous generations and it’s almost certain that the TV of tomorrow will be unrecognisable from the way we watch today.
People are filling their homes with more TVs than ever before with viewers tuning in for over an hour longer than they realize.
97% of UK homes own a TV with 3 hours and 40 minutes on average being watched by each household each day.
The TV trend is clearly showing no signs on slowing, so what are the TV trends of the future?
What’s the story?
Once the TV was just a single screen, with the family huddled closely around it, captivated. Today television has evolved to a number of platforms meaning the story isn’t constricted to one screen.
Currently, the household television is the star character, supported by our mobile devices but this all looks to change in the future.
Already we see mobile devices creeping up in popularity with 14- to 17-year-olds abandoning the TV screen at a rate of 33% for movies and television programmes and 26% for sporting events. With the future being decided by the consumer, the millennials will demand a seamless transition from screen to screen.
Viewers are now not only content watching the story unfold, but love to be part of the drama. Producers may be forced to hand the power to the viewer as choice based storylines look to dominate television of the future, meaning videographers and broadcasters will have less control over content.
Screens don’t as much as they once did, and More than a third (37%) of consumers own a combination of smartphones, laptops/desktops, and tablets. This is a million miles away from the singular black and white box of yesteryear.
This will no doubt create one hundred different problems for back end developers as viewers demand their personal content to be viewed without hiccups from screen to screen, no matter the location or size.
Just a few short years ago, this phrase didn’t exist but now it’s part of dairy vocabulary – it’s even in the Oxford dictionary!
“Binge-watching, also called binge-viewing, is the practice of watching television for longer time spans than usual, usually of a single television show. In a survey conducted by Netflix in February 2014, 73% of people define binge-watching as “watching between 2-3 episodes of the same TV show in one sitting.”
This growing trend of on-demand watching, rather than the days of waiting a week for a single episode is changing the way we watch television, often opting to miss out on the television broadcast in order to “binge watch” at a time convenient to us.
Event Based Viewing
Consumers want to be part of the experience more than ever, and broadcast productions will need to consider ways in which they can bring the experience closer to the viewer.
A study has shown that the rates of watching television in groups is growing, with events like the Oscars and Superbowl “viewing parties” on the rise.
Viewers don’t want to be left out of the experience, so television content creators now have the task of making their programmes “event worthy” Rather than the classic must see, television is becoming must experience.
Curated Content Delivery
The TV guide has been almost the exact format for years, other than the move from print to screen. The future sees something very different, however.
Typical to the way a smart meter works in your home and learns your energy habits, smart phones will soon be able to learn their owner’s habits in order to deliver programmes customised to their taste.
Viewers can already see the beginning of this technology in Netflix’s “Suggestions for you” section, these are determined by tracking your behaviour when using the software such as: What day you watch content (Netflix has found people watch TV shows during the week and movies during the weekend.), When you pause, rewind, or fast forward and of course, searches.
Innovation beyond studios
Today, almost anyone can create content and distribute it, but the ones who will be successful are the one who can use data to analyse audience demands and create experiences that work for the individuals viewing habits but still entertains and informs.
With the future of television changing daily its obvious changes have to be made to the way content is created. Content may be king, but if it’s not curated expertly to engage with the user then it will have little chance of success.
Ultimately the viewer will soon be in total control and video production companies should start preparing if they haven’t already.