The advancement in technology over the past few years has changed the way businesses operate. Now, a number of organisations have taken the initiative to market their products to the general public using modern and slightly unconventional methods.
A good example of this is the high-quality video production methods used for video marketing.
This style of advertising products and services is incredibly productive and can bring great benefits to any business. Video clips are either placed on DVDs or uploaded to the internet as a way to ensure a large viewership.
We’ve covered the reasons that you should use video marketing on this blog before, but let’s take a look at a few key stats about video marketing that will blow your mind.
Content That Drives Highest ROI
52% of marketing professionals claim that video is one of the best forms of content that drives the highest ROI.
Over the past few years, videos have proven to have a huge influence on decision-making when it comes to purchasing products and services. Consequently, it’s not surprising that more and more companies are using video to increase the popularity of their businesses.
In fact, both B2C and B2B marketers have rated video among the top 3 most effective marketing strategies.
Video Leading The Way
By 2017, 74% of all internet traffic will be video.
After the inception of YouTube and similar free video posting websites, it has taken just a few years for video content to account for nearly three-quarters of all internet traffic.
Therefore, by 2017, video content will become mandatory for any business seeking to create a reputation and gain traction and success in the marketplace.
Video Dominating Marketing Methods Moving Forward
93% of marketers use video for online communications, marketing, and sales.
The volume of video content on the internet has risen significantly over the years. Not only is it preferred by viewers nowadays, but it has also become an effective marketing strategy for marketers around the world to reach new audiences faster and with more consistency.
Video Content Consumption Shooting Upwards
33% of tablet owners watch a minimum of one hour of video content per day.
The advent of smartphones and similar technologies has played a key role in the popularity of video content with tablet owners watching a lot of videos online, either at home or on-the-go.
In 2013, 72.1 million smartphone users watched video content on their devices monthly.
In addition to the popularity of video content among tablet users, smartphones also rely heavily on video to make important decisions regarding purchasing.
Gaining Attention in Google Search Results
Video results command more attention than other forms of listings (according to an eye-mapping study of Search Engine Result Pages (SERPs)).
You might have noticed several times that upon searching for a particular topic or subject, the search engine results page displays web pages that feature videos. This is because Google likes media, especially video.
These videos are attractive to Google because they link directly to the topic being discussed, hence resulting in more clicks. And what gets clicked on regularly gets featured higher in Google.
Further, Google also places a high premium on those ages that visitors spend lots of time on. So a page with something like a video (that requires a number of minutes to watch) will help a page rank more highly in Google due to its ‘stickability‘.
Video’s Importance For Email Marketing
Using the word ‘video’ in the email subject lines reduces un-subscribes by 26%, open rates by 19%, and click-through rates by 65%.
Over the past few years, video has gained so much popularity over the internet that simply using the world ‘video’ in an email plays a huge role in the success of your campaign.
- 50% of all mobile traffic is generated by video content.
- By 2016, online video viewers are expected to increase by almost 1.5 billion.
- 55% of all internet traffic in 2016 will be generated by online video traffic.
- Only 20% of online visitors read written content, while 80% of visitors prefer to watch a video.
As you can see, video content has huge potential when developing a useful marketing strategy. So, if you want your business to gain success and a competitive advantage over others, perhaps it’s time to consider a solid video marketing strategy.